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Building a brand isn’t just about launching a business—it’s about crafting a movement, an identity, and a long-term vision that sets us apart. OtherStandard™ is brand collective and creative agency; we're building our own portfolio of luxury brands whilst also serving as a strategic partner for premium brands that want to stand out in a crowded market. Here’s a look at how we’re building OtherStandard™ and where we’re headed.
1. The Mission: Redefining Digital Excellence
The goal of OtherStandard™ is simple: to help luxury and high-end brands create world-class digital experiences. We blend aesthetics, functionality, and storytelling to craft websites and branding that elevate businesses beyond the competition.
2. The Vision: Setting a New Standard for Premium Branding
OtherStandard™ isn’t just another digital agency—it’s a brand dedicated to innovation in design, strategy, and execution. Our vision is to become the go-to digital partner for luxury brands globally while simultaneously building a portfolio of premium businesses, starting with BAULANE® .
3. The Strategy: High-Impact, High-Value Execution
Our approach is built around three key pillars:
- Brand-Led Storytelling: Creating visual and narrative experiences that captivate audiences.
- Precision-Driven Web Development: Designing seamless, high-performing digital platforms.
- Strategic Digital Growth: Implementing marketing strategies that drive results for high-ticket brands.
In addition to working with clients, we’re applying this same strategy to build BAULANE™, a high-end home and lifestyle brand, and in the future, other ventures that align with our expertise in branding and digital transformation.
4. The Differentiator: Elevating Luxury & Prestige Brands
OtherStandard™ is not for everyone—it’s for brands that want to create an elite, high-status presence in the digital space. We combine bespoke design with high-level strategy to ensure our clients not only look premium but operate at the highest level. At the same time, our own brands will embody the same high standards, ensuring that we lead by example.
We’re applying this same strategy to build BAULANE® , a high-end home and lifestyle brand, and in the future, other ventures that align with our expertise in branding and digital transformation.
Final Thoughts
Building OtherStandard™ is about setting a new benchmark in luxury digital branding. By focusing on storytelling, exclusivity, and high-impact execution, we’re crafting a brand that doesn’t just serve clients—it transforms them. Simultaneously, we’re leveraging our expertise to build our own high-end brands in property, hospitality, and lifestyle, starting with BAULANE®.
If you’re a premium brand looking to redefine your digital presence, let’s talk.
